Looking for a Copywriter for Female Entrepreneurs? Here 5 Quality Characteristics To Look Out For
I’m not going to lie. I’m not just a copywriter for female entrepreneurs. I’ve had a lot of success writing copy for businesses led by men.
However.
I prefer working for women. Not only because there are still slightly fewer women entrepreneurs (42% in 2023), and I wanna see them all thrive, but because we just get each other.
And I personally believe you should kiiiinda be BFFs with your copywriter. Here’s why:
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5 Non-Negotiable Traits Every Copywriter for Female Entrepreneurs Should Have
They believe in Community Over Competition
I’m going to be real: I genuinely don’t see how women who are afraid everyone is stealing their ideas are still in business.
This is a phenomenal trait for a copywriter to have because they’re responsible for helping your online presence stand out.
So they won’t try to replicate what your competition is doing.
Instead, they’ll tell you:
Hey, Peer A offers this, and Peer B offers that. Here’s what I think we should add to your copy to make you stand out.
Not only are they helping your copy be unique to others in your industry, but they’ll probably give you some extra ideas on leveraging that to get MORE via
2. They like research
Not only are they going to interview at least 3 of your past clients, but they’re also going to do:
Competition analysis (just to help you fill the gap in your offer!)
Keyword research (more on that in a sec)
Brand voice deep dive (they’ll be able to write exactly like you that you’ll start to wonder if you somehow wrote your copy in your sleep)
3. They’re relatable
Talking to them should feel like getting coffee with a friend.
Listen: you don’t always have to click with the people you hire.
But your website designer and your accountant aren’t responsible for understanding you so deeply that they can practically write your next journal entry.
Having a copywriter as a female entrepreneur who can relate to you is going to make the outcome of your copy so much more seamless.
4. They’re multi-passionate
This isn’t a hard and fast rule, so don’t come for me fellow copywriters!
The cool thing about most of us copywriters is that we’ve written copy for a butt load of different industries.
Some of them we’ve loved working on (e.g., the breathwork copy I wrote for this client), while others have taken almost every inch of our sanity (let’s just say I’m no longer a fan about writing on dental topics).
However, having the experience of writing for multiple industries has given us the know-how on what NOT to write from one interest to another.
It teaches little nuances of adapting voices for each industry (for example, when to use empathy vs empowering words).
5. They’re honest
I know what you’re thinking,
“Yeah, Tiffani, like I was really going to hire a copywriter who's also a pathological liar. 🙄”
But here’s what I really mean:
An honest copywriter will tell any female entrepreneur if they are:
New copywriters (don’t judge them on that; you’re probably getting a hella good deal because they’re 100% undercharging).
Inexperienced in your niche (but since they’re multi-passionate, they know how to learn to adapt to your voice).
Outsourcing any work (such as hiring an SEO specialist or having their VA interview your clients).
What’s the #1 skill your copywriter should have?
Being buddy-buddy with a copywriter is fun and all, but if they don’t have this skill, you might want to look elsewhere (or hire this person first):
SEO
In 2023, I started offering SEO strategies for companies that were rebranding.
The crazy thing is, I put this package together when other copywriters started to come to me for SEO because their clients wanted it, but they didn’t know how to do it.
While this initially seemed helpful, it was a bit of a nightmare.
The rebrands would be so stoked to have new copy and design, only to see their traffic tank without a way to bring the numbers back up.
that’s where I came in.
But then I would get clients who wanted this service but DIYed their copy and the SEO just doesn’t work without proper copy strategies and formatting.
Hiring an SEO copywriter is going to give you:
Awesome copy
More traffic
Passive leads and sales
