White Label SEO Services: How to Make More Money Without Adding More Work

If you’re a web designer or marketing agency tired of hearing, “Can you also do SEO?” — but you secretly want to say yes (because, money) — this one’s for you.

This is how you’re going to use (hopefully my) white label SEO services to increase your revenue, wow your clients, and still stay in your creative lane.

What Are White Label SEO Services?

In plain English: white label SEO means you sell it, someone else does it.

You get to offer SEO services under your own brand, while your behind-the-scenes partner (ahem, hello I’m right here) handles the research, optimization, and strategy.

Your client thinks they’re hiring you for SEO (and they kind of are), but you’re really using a private label SEO service that helps your beautiful work be seen by more people.

All you gotta do is focus on design.

SIDE QUEST! SEO Copywriting Services

Why You Should Offer White Label SEO

You already make beautiful websites, but let’s be real: clients don’t just want pretty.

They want profitable.

Here’s what happens when you add SEO to your web design packages:

Why Web Designers Should Offer White Label SEO

Benefit	Why It Matters
Higher project rates	Bundle SEO with design and confidently charge 20–40% more per project.
Bigger results	Your designs don’t just look good, they get found. When your sites rank and convert, your portfolio speaks for itself.
More referrals	Happy clients love to brag about a website that actually drives results, leading to more word-of-mouth projects.
Stay in your creative lane	Let your SEO partner handle Google while you focus on the vibe and UX.

SIDE QUEST! How to Find Website Keywords

What to Look for in a White Label SEO Partner

If you’re going to outsource SEO, do it with someone who actually gets the creative side of your work. Not a dude named Chad who thinks every website needs a skyscraper blog about “Top 10 Marketing Trends.”

Look for a partner who:

• Builds from the ground up (keyword strategy, metadata, on-page optimization, and copy that connects, not just “adds keywords.”)

• Knows the quirks of Showit, Squarespace, and Shopify (H1’s shouldn’t break your whole layout)

• Sends you plain-English updates(not jargon-filled reports you have to decode before client calls).

• Makes you look full-service without actually adding to your workload.

That’s exactly what my SEO Startup Package was designed for. I give web designers, social media managers, and even fellow copywriters a simple, done-for-you SEO foundation that fits nice and cozy into your offers.

SIDE QUEST! Is SEO Worth It

What my white label SEO service looks like

Every white label setup is a little different, but at the very least, your SEO partner should cover:

• Keyword research based on your client’s niche and service area

• Metadata and title optimization

• Heading structure and internal linking

• Blog strategy or on-page copy

• Google Search Console setup and indexing

Here’s what my process looks like:

STEP 1: ACCESS + SETUP

Once you've paid your deposit, you'll get an email with clear instructions for giving me login access.

I'll need access to your client’s Google Search Console, Google Business Profile, website CMS (Squarespace, Showit, WordPress, Shopify, etc), and domain host (like GoDaddy). I'll need the latter so I can verify ownership and connect Search Console through DNS.

STEP 2: SEO AUDIT + REPORT

I'll run a full SEO audit (technical health, rankings, and 3 competitor analysis'), which is delivered via PDF and (optional) video tutorial.

STEP 3: KEYWORDS + WIREFRAME

Before any copy or design starts, I'll assign primary & secondary keywords for the core pages (Home, Services, About) and 3 blogs, delivered via Google Sheets. A simple wireframe and SEO blog template (with suggested keywords) will also be sent via Google Doc.

I highly recommend adding on my SEO copywriting template and/or a copy audit if you’re writing your own copy!

STEP 4: IMPLEMENTATION

After the site is designed and published, I'll finalize everything (internal linking, indexing, and metadata) within 48 hours. 
You'll give you a Google Doc with instructions on where/how your client can submit their website for backlinks in local directories. There will also be instructions and ChatGPT prompts for pitching their brand for quotes via HARO and Qwoted!

A second SEO audit will be sent out 3 months after their site is live (plus Google Search Console will email them monthly updates!).

How to Price White Label SEO

Here’s how to turn SEO into an easy upsell (without reinventing your packages):

Service Details	White Label SEO Package (Done-for-You SEO Setup)
# of Pages Optimized	6 pages (Home, Services, About, +3 additional pages such as Portfolio, Sales, or Blog)
SEO Audit (Technical, On-Page & Competitor Analysis)	✔ Full SEO audit with video walkthrough and comparison against up to 3 competitors
Keyword Research	✔ Keyword mapping and research for 6 pages
Backlink Suggestions & Local Directories	✔ 4 backlink opportunities with step-by-step directory submission instructions + ChatGPT pitch prompts for Qwoted & HARO
Design Wireframe (SEO-Optimized)	✔ Includes layout for headlines, keywords, and CTAs for each page
SEO Blog Suggestions & Keywords	✔ 4 blog topic ideas with suggested target keywords
Google Business Profile Optimization	✔ Setup, keyword integration, and optimization for visibility in local search
Google Search Console Setup & Indexing	✔ Connection, DNS verification, and sitemap submission
3-Month Follow-Up Audit	✔ Post-launch review to track performance, keyword ranking, and site health
Optional Add-On: Copy Audit	+ $500 (Video or Google Doc feedback)
What I Charge	$1,000 $1,500 with Copy Audit
What You Can Charge	$1,300–$1,700 $1,800–$2,200 with Copy Audit

Pro tip: Sell it as a “visibility boost” or “traffic-ready upgrade.”
Those words land better than “SEO package” in creative industries.

If you’re a web designer, social media manager, or VA who wants to offer SEO without spending months learning it yourself, my SEO Startup Package gives your clients the SEO foundation their site deserves.

(while you get the credit, confidence, and bigger paydays).

Ready to team up? Click the button below to get your quick SEO fix!

Have questions? DM me on Instagram or email me tiffani@yourcreativecontent.com!