MAKE PASSIVE INCOME IN YOUR PJS WITH MY
Launch Copywriting Services
For coaches and creatives who are exhausted with 1:1 work and are ready for some real passive income.
Why does nobody ever talk about how much freakin’ work goes into launching?
You have to:
Create an outline.
Create a freebie.
Write an opt-in page for your freebie.
Write a welcome email sequence (whatever that is) for your freebie.
Write a sales page for your course/product/service.
Write sales emails (even though you hate being sales-y).
Create social media posts/copy for up to 12 WEEKS (when you can barely be consistent as it is).
Set up emails and Thank You pages for when people buy the course/service.
Oh, and… actually create the damn thing!
That’s not even including the pre-launch work that goes into it, like market research, pricing your offer, and interviewing past clients.
The good news? Once your launch copywriting is done, your product/service will sell on autopilot forever.
You don’t have to manually send emails or even talk about it on Instagram Stories every week.
All you gotta do is combine 2 of my favorite things:
SEO + Copy = Evergreen passive income funnel
Your launch doesn’t have to be stressful.
Having launch copywriting in place is like having a team of employees who work for you 24 hours a day.
While you’re doing client work or chillin’ at the bar with your friends, your launch copy is running around like a well-trained restaurant staff: greeting your audience, serving them free valuable content, seeing if they “need anything else” with daily emails, and upselling them dessert (aka your offer) with a delicious, mouth-watering sales page that they just can’t say no to.
But my launch strategy includes something others don’t: An SEO strategy.
When you sprinkle SEO (search engine optimization) into your launch copy, you don’t have to push your offer on your audience every week.
But you’ll still get:
✓ Hourly Flodesk alerts of another hot lead coming into your sales funnel after finding your content through search (not randomly through the For You/Explore Page);
✓ Stripe notifications every single day even though you haven’t posted about your offer in a week;
✓ Emails and comments from an audience saying, “Your content has helped me SO MUCH! Do you take payments?”
SALES WITHOUT THE STRESS?
Say less.
Launch copywriting starts at $3,000
YOU GET:
90 MINUTE LAUNCH STRATEGY CALL
1 EVERGREEN SEO SALES STRATEGY
2 BRAND VOICE KITS (YOURS AND YOUR DREAM CLIENTS)
3 COMPETITOR RESEARCH AUDITS
3 PAST CLIENT INTERVIEWS
1 LONG-FORM SEARCH ENGINE-OPTIMIZED SALES PAGE
1 LEAD MAGNET SUGGESTION AND SEO STRATEGY TO GET LEADS 24/7/365
HOW IT WORKS
CONNECT
Fill out the application form, and I’ll send you a link to schedule a free consultation (via Google Meet, regular ol’ phone, or even through email if you prefer!)
I’ll send you a custom proposal based on the goals we talked about during your free consultation.
All you gotta do is sign the contract, pick our 90-minute chit-chat date, and pay the invoice!
COMMIT
SEO STRATEGY
How do I get your offer bringing you sales without you having to post about it on Instagram every week?
With an SEO strategy.
By adding keywords to your sales page (like I did on this one), you can show up in search results for clients who are ready to buy!
I’ll also give you keywords to use for your YouTube, TikTok, Pinterest, or blog content so that your freebie/offer can show up in search results and bring you leads & sales for the next 2+ YEARS (no more depending on social media algorithms!)
WRITE RELAX
Sit back and relax while I work on the word stuff!
My process includes:
Getting YOUR voice down pact;
Meticulously picking out words that your clients relate to;
Using sales research and psychology to show your audience why your offer is the no-brainer next step in leveling up their lives.
This helps me craft the first draft of your sales page and emails.
You get one round of edits to make sure we capture everything perfectly.
LAUNCH
Depending on which launch copywriting package you choose, we’ll work together to make sure all systems are GO.
You’ll finally be able to launch your course, product, or service, and get sales on repeat— without having to launch it over and over again.
$3,000
For you if: You have emails and proven offer, but you want a high-converting sales page that people can find through a simple search
SEO research + plan
Competition Research
3 Client Interviews
Brand and Customer Voice Guides
Lead magnet suggestion (with SEO strategy)
1 long-form sales page copy
5-day delivery
LAUNCH SEO COPY
LAUNCH EVERGREEN
$5,000
For you if: You have a proven offer, but you don’t have an evergreen sales strategy in place so that your offer sells itself 24/7/365
SEO research + plan
8-Week Pre-Launch Strategy + Content Suggestions
Competition Research
3 Client Interviews
Brand and Customer Voice Guides
Lead magnet suggestion (with SEO strategy)
Lead magnet Opt-In page
6 emails
1 long-form sales page copy
1-week delivery
LAUNCH LOUDLY
$6,000
For you if: You just have the idea, but you want a full-blown strategy to make as much money as possible leading up to your evergreen launch!
SEO research
Competition Research
3 Client Interviews
Brand and Customer Voice Guides
12-week Pre-Launch Strategy (reusable emails to send, recyclable posting schedule)
Lead magnet suggestion (with SEO strategy)
Lead magnet Opt-In page
8 emails
1 long-form sales page copy
12-day delivery
It’s finally your turn
You know how you keep saying your going to create a course or product so you can stop all the 1:1 hustle work?
You buy a course or watch every DIY launch YouTube video you can find— only to see that creating the course is only about 1/3 of the work?
Your chest starts to tighten, you have a million tabs open on your computer, and you subconsciously tell yourself that people might not even buy your offer.
So, you’re like, “Hahaha, COOL. Well, this is going on the back burner for now.”
It’s my job to make sure that all of that doesn’t happen.
MEET YOUR LAUNCH COPYWRITER
In 2020, I wanted to make passive income so bad.
So, I launched a membership… and failed.
Then, I launched a product… and failed.
I launched a course… and failed.
It took me 4 years, thousands of dollars, and a whoooole lotta trial and error to figure out how to make my shit sell without always being on social media.
Just let me be your lil’ temporary business partner (I get 0% of your profit, and you get 100% ROI) to help you get it out there!
WHITT Inspections - SEO Results
Results:
In 1 month, we increased traffic from 1,200 to over 2,000 monthly visitors after optimizing 35+ blogs
Ranking on Google Page 1 for: “cloth wiring",” galvanized pipes,” “cast iron plumbing,” home inspection cost florida,” “stud in plaster walls,” “lower electric bill,” and more!
YTD Traffic Increase of 10K monthly visitors
1 MILLION impressions August-October 2022.
Personal Brand Coach - SEO Results
Results:
Successfully reoptimized site to rank for rebranded niche topics (from lifestyle blogger to personal branding coach).
1,000 new website visitors in 6 months after a TOTAL REBRAND
Ranking on Google Page 1 for: “personal branding consulting,” “personal brand examples,” “famous on social media,” “example of personal branding statement,” “rebrand,” and more!
Featured snippet for target keyword “Personal Brand Consultant”
Six-figure client conversion from search engine results
Wanna know the ROI of launch copywriting?
If your offer is $1K, you only need to sell it 3 times to make a 100% Return on Investment!
But how likely are you to make that many sales?
Use my free ROI calc to figure it out (this is how I come up with your launch strategy, btw):
Launch Copywriting FAQs
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My SEO Copywriting service is to write copy for your homepage, service, and about page.
It’s best for businesses who want to reverse engineer their success. I help you make sure your website (aka your “home base”) answers any questions or objections your ideal client may have before looking at your sales pages.
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Basically? Words.
Clients come to me for launch copywriting when they’re rebranding or have a new offer or service they want to make a priority.
My Launch SEO Copywriting is the equivalent of sales (aka conversion) copywriting. If you have a proven offer but are not seeing sales or conversions, this is what you want.
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I created this ROI calculator specifically for this question!
The TLDR; If your service is $1K, you’ll make 100% ROI by selling your offer just 3x!
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If you’re not making sales, it could be your offer!
That’s why this service is for businesses that have a proven offer that they’ve tested with beta testers or past clients.
The goal here is to scale your already-proven offer to reach (with SEO) and speak to (with WORDS) as many people as possible!
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My guilty pleasure is doing a lotta research.
That’s why your onboarding questionnaire will ask you weird stuff like, “How do you greet your friends and family?” and “Confession Time: Write me a diary entry about your most recent frustration (don’t worry, your secrets safe with me).”
This, plus reading a bunch of your social media posts and emails helps me capture your tone of voice to the point where I could probably ghostwrite your autobiography (which I’ve done before, btw).
I’ll also get the VoC (Voice of Customer) down by reading through TikTok comments, Facebook Group discussions, and Reddit posts (please send caffeine).
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No, but! I have plenty of templates and tutorials that can help you out! If you need content help after your launch, check out my Content Repurposing Service.
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You might have heard that there’s really “no such thing. as passive income.”
After all, you have to:
Come up with the idea
Create the offer
Sell it constantly on social media
Yeah— that’s not my approach.
Passive income really becomes passive when your evergreen funnels are working 24/7/365.
Which means creating SEO CONTENT AND COPY.
Here’s how it works (TLDR here):
Your ideal client searches for an answer to a question
They find your content (or even your SALES PAGE) and sign up for your freebie
They automatically get an email with your free offer
For the next week or so, they’re automatically getting more emails about you, your offer, and your brilliant-ness.
They buy your offer!
The ONLY thing you have to do after your sales page and emails are on autopilot is create 1 piece of SEO content per week.
And that SEO content will work forEVER to promote your freebie and your offer (as long as that content shows up in search results).
THAT’S real passive income.
