SEO is the 401K of your marketing plan

SEO Case Studies

Proving once again that SEO is the only real way to passively market your business

See how I get my clients 10K-100K monthly website visits with just 1 post per week!

(all without daily social media posts or paid ads)

Breath Coach - SEO Case Study

Problem:

Stephanie came to me looking for thought leadership content to bring more organic traffic to her services as a breathing coach.

She simultaneously wanted to market her patented invention, the BE Buddy, to increase product sales on her website instead of Etsy.

Solution:

I wrote Stephanie 2 blogs per month from 2021-2022 with a heavy focus on SEO content for every stage of her client’s journey (what I call “curious cats,” DIYers, and buyers).

I also repurposed her SEO content for Instagram, bringing her thousands of views each month.

This helped establish her as a thought leader in the mental health and wellness space, enabling her to secure more paid speaking opportunities.

Results:

With 50 SEO blogs written, BalancingElephants.com went from 0 to 1,000 monthly website visits to passively bring leads to her email list and services.

Featured Snippet for “What is a breathing coach?” where she can passively market her breathwork services.
Ranking in the top 10 search results for bottom and top-of-the-funnel keywords, such as: breathing quotes, Be Buddy, breathing books for kids, etc.
Ranking in the top 10 results for her e-commerce product with keywords such as “breathing toy.”
2024 Update: 1K Monthly Website Visits (no new content published since 2022)

THE FINAL RESULT

Home Inspector - SEO Case Study

Stephen had been working with my boyfriend (a real estate agent) when he mentioned that he wanted more organic traffic to his website.

At the time, he was relying heavily on third-party websites and referrals for his business.

My lovely SO recommended my SEO blog services, and I got to work.

Solution:

Stephen hired a company to manage his website, which included “SEO blogs.”

Spoiler alert! The blogs were not optimized at all (if a design company offers you this, run away— fast).

I reoptimized 30 of his existing blogs by conducting keyword research and rewriting them so that they would be read by both search engines and humans.

Results:

Within a week of reoptimizing his old blog posts, Stephen’s website gained 500 new website visits.

Average Quarterly Impressions: 1 Million
2023: 10K Monthly website visits
Ranking in the top 10 search results for bottom and top-of-the-funnel keywords, such as: cast iron pipes, galvanizing pipe, cloth wiring, types of sod for florida, sub panel bonding, gfci protector, irrigation inspection, how to lower electric bill in Florida, etc.
2024 Update: 5,000 monthly website visits (0 new content published since 2022)

THE FINAL RESULT

Lawn Care - SEO Case Study

My Organic Turf found they needed SEO help after they went through a copy and website redesign.

They ended up losing nearly half their traffic and wanted to bring their website to the top of search results while serving as an educational hub for their clients.

Solution:

I initially wrote 18 blogs for the company to release on a daily basis to kickstart their SEO journey.

Three months after our first project, they came back to me for more SEO blogs since their phone had been “ringing off the hook” all summer long.

From there, I reoptimized their core website pages by doing keyword research and copy tweaks to their services pages.

As of May 2024, I have been providing them with 4 monthly blogs to help establish them as leaders in the landscaping space and to drive leads to their local services.

Results:

2023: 0-150 Monthly Clicks
January 2024: 164 Monthly Clicks
April 2024: 1,100 Monthly Clicks
Ranking in the top 10 search results for bottom and top-of-the-funnel keywords, such as: my organic turf, lawn fertilizer service Tampa, best fruits to grow in Florida, planting grass in sandy soil, how to care for palm trees in florida, Tampa grass, etc.

THE FINAL RESULT

Dentist- SEO Case Study

Problem:

Lasry Dental Clinic is owned by Dr. Lasry, a French cosmetic dentist in Los Angeles.

They had 0 website traffic despite having their Google My Business set up with over 20 reviews.

Dr. Lasry wanted to create a library of educational content for the masses while generating organic traffic to bring in local patients.

Solution:

From January 2021 to April 2023, I wrote Lasry Dental Clinic four 500-1K word blogs with a carefully selected SEO strategy.

Results:

The clinic’s website traffic grew to 1K monthly website visits within 6 months (June 2021). By April 2023, they had hit their biggest milestone of 115,000 monthly website visits.

Ranking in the top 10 search results for bottom and top-of-the-funnel keywords, such as: teeth porcelain veneers cost, Invisalign with elastics, dentist prices no insurance, cost to see a dentist, dental implant procedure step by step pictures, diamonds on tooth, removing veneer teeth, 3d dental x ray price, cost of a dentist without insurance, etc.
ROI: 13.1% conversion rate in New Patient Signups.
Traffic Value Estimation: $232,033 (The estimated value of the site's organic traffic at a given moment in time based on the cost of getting the same traffic through Google Ads). They were able to stop paying for ads just months after hiring me for my organic SEO services.
2024 Update: 130,000 Monthly Website Visits

THE FINAL RESULT

Photographer- SEO Case Study

Dawn and Brent came to me because, like My Organic Turf, they lost almost all of their organic website traffic after their design & copy rebrand.

They were disheartened that after decades of being well-known and at the top of search results, their clients could no longer find them online.

Solution:

I wrote Dawn Brent 4 SEO blogs per month for 1 year. The blogs focus on bottom and top-of-the-funnel content that introduces their audience to their freebie and/or their services.

I also tweaked some of their website copy to remove keyword stuffing so that their core website pages would appear more prominently in search results.

Results:

We were able to 5x their website traffic, which is now passively bringing them leads to their email list and their services.

Ranking in the top 10 search results for bottom and top-of-the-funnel keywords, such as: senior photo outfits, photographers in Tampa, Florida, photoshoot beach, tampa portrait photographer, senior pictures in Tampa, Florida, mother's day photoshoot, maternity pictures on the beach, summer photoshoots, family photographer in Tampa, photographers in Tampa Bay, etc.
2023: 165 Monthly Clicks
2024: 521 Monthly Clicks
2023: 23,000 Monthly Impressions
2024: 65,000 Monthly Impressions