Your Creative Content shows creative business owners how prioritizing SEO website copy reduces reliance on social media
Do you wanna see the first logo I ever created for Your Creative Content?
Don’t judge me.
It was the summer of 2019, when I was a wee little 28-year-old with 0 design skills and a new subscription to this thing called Canva.
(okay, you can laugh)
The logo for Your Creative Content isn’t the only thing that’s changed over the last six and half years.
What began with me charging $25 per blog and writing 20K words per week just to pay rent, eventually led to me having the confidence to specialize in writing website copy with SEO and charging over $5,000 per project.
All because I started telling business owners they didn’t have to depend on social media to run their business.
What is Your Creative Content?
First, let’s put a face to the name:
Hi! I’m Tiffani Daniel, founder of Your Creative Content, LLC, where I work as a website copywriter specializing in SEO and storytelling.
You may also know me as a:
Pug mom
Serial hobbyist
Future NYT best-selling author
Since I started this whole “online marketing” thing in 2016 with my first blog, Cosplay & Coffee, I have been ADAMANT about letting people know that I don’t think you should post on social media every day.
Why am I so against it?
I mean, people get famous and make millions just from posting whatever the hell they want on social media.
And honestly? Yeah. Love that for them. But to me, posting every day on social media is:
Toxic.
Unsustainable.
Uncomfortable for introverts like me.
Plus, most of us are business owners… not content creators.
So, the question became:
How can I help my clients reach more of the right people without having to post on social media every damn day?
The answer was stupid simple to me: SEO.
RELATED: How SEO Works
How Your Creative Content Became Known For SEO
The first investment I ever made in my business was to join a local/online membership called Babe Crafted.
(best decision i ever made. seriously, join a membership if you want 500% ROI)
Even with over 150 members, I quickly became known in that group as the “SEO Girl.” Specifically, I became known for combining SEO and storytelling into copy and content.
While other copywriters and social media managers in the group taught messaging or content pillars, I would host workshops for the group that showed them how they could post less on social media using SEO.
The main thing I wanted to do as an SEO strategist was to show these women:
SEO can be easy AF with 0 technical knowledge needed
SEO is a human-first approach (despite the name).
SEO is the 401(k) of your marketing plan. Traffic compounds over time, so you can “retire” from social media
(like a lot of my clients end up doing)
While SEO became my “thing,” I noticed it was really DIFFICULT to sell SEO because the SEO bros made it seem super complicated.
Which is now it’s my mission to teach business owners that they can post less by making sure SEO is a part of their marketing strategy.
What I Do as an SEO Strategist
I decided to dedicate my entire About page to explain what I do at Your Creative Content after I had to explain to my uncle why I was taking pole classes.
But here’s the gist of what I do at Your Creative Content:
Website copywriting services for creative business owners: Most clients come to me when they’re sick of relying on social media (hence, the SEO), and they can’t figure out what to write on their website to get more clients (hence, the copywriting).
SEO storytelling education: SEO Storytellers is my membership where I teach business owners how to combine SEO and storytelling to create content that reaches and resonates with their target audience… without having to post every damn day.
Copywriting mentorship: Inside The SEO Shop, I sell DIY and Done-WITH-you education. Like SEO Your Site, the group mentorship program, where I write SEO website copy with my students so they can rank on Google & ChatGPT without shelling out $5K for a copywriter.
Overdeliver: The reason I charge $5K now is because no matter HOW much my clients were paying me, I was always slipping in extra stuff that I know they needed (like an offer suite makeover, a messaging guide, an optimized portfolio page, etc). Now I just offer it all under my signature SEO website copywriting service (and I still find ways to overdeliver).
What Your Creative Content Values
There are 3 things you should probably know about me as an SEO website copywriter (who doesn’t think you should depend on social media to run a successful business):
Community
One of the reasons I loved that Babe Crafted membership (that sadly no longer exists) is because of this one mentality the owner had:
Community > Competition
Now, is competitor research a HUGE part of my process as a copywriter?
Yeah.
But it’s only to see what gaps my clients can fill because I know there’s room for everybody to make a fuck-ton of money with their business.
Plus I’m a huge nerd and love community fandoms like Supernatural, Marvel, and Harry Potter.
Hell, I was even in the Mary Kate and Ashley fan club in the early 2000s.
P.S. I know I said I hate social media, but I don’t really hate it. I just hate the dependance business owners have on it.
I actually think all business owners should have:
1 SEO platform: For a library of content that lasts longer than the algorithm
1 Social media platform: For… you guessed it… COMMUNITY!
2. Creativity
People always ask what the meaning of life is.
I think it’s very obvious.
It’s to create.
Some people create other people, some create businesses, some create both, some create safe spaces, some create chaos (unfortunately).
I’m constantly pushing my clients to explore their creativity. Whether it’s taking up a new hobby (all my client gifts are to help them pursue a hobby they’re been wanting to try) or creating a series on TikTok, I think experimenting and PLAYING is how you create a life of meaning.
Which brings me to…
2. Curiosity
If there’s one thing I hate, it’s people who think they know everything.
My goal is to NEVER be the smartest person in the room.
I’m a forever student. I love books and I love learning (to a fault). And one of the best traits I inherited from my mom is to ask a million questions.
Because how TF are you supposed to understand people and what they want if you don’t ASK?
That’s why I:
Stalk my clients’ socials (and their competitors) before writing, and
Ask all my clients to fill out Your Business Book, which is lengthy AF but forces my clients to tell their story and get crystal clean on their business
How to Work With Me
Marketing your business without social media might seem impossible in the year of our lord and savior Google, 2026…
Except for the fact that nearly ALL of my blog clients from 2019 to now end up “retiring” from social media because most of their leads and sales come from their blogs.
This why I explain SEO as the 401K of your marketing plan. You add to it 1-4 times per month so that your traffic compounds over time.
And because SEO content and copy can reach new people for 2+ years (not 2 days like social media content), it’s allowed my clients to “retire” from social media.
Or at least post less.
However.
I began to see that just because I was getting my clients 10K-100K monthly website visits through SEO blogs, it didn’t mean they were making money from those blogs.
And that’s because their website copy sucked.
SEO brings you traffic.
Your website copy is what converts that traffic into says.
That’s why this is the order I recommend if you want to add SEO to your business:
Step 1: Website SEO copy
Optimize your “money pages” (home, services, about, etc) so your website shows up in search when people are looking to spend money.
(they’ll be searching for things like “flower shop near me,” “web designer for wedding photographer,” etc)
Want my help?
Done-For-You Website Copywriting
Done-WITH-You Group Mentorship program, SEO Your Site
Step 2: Build your SEO content library
SEO content = content that lasts longer than the algorithm.
By that, I mean, your content can be found for YEARS instead of you feeling the need to post 3-5x per week on social media just tobe seen for 48 hours.
(like your own little evergreen library)
SEO content is typically blogs, YouTube videos, and podcasts, but Pinterest and TikTok have SEO as well!
Want my help?
SEO Storytellers Membership
Done-FOR-You blog writing service (6-month commitment)
