Benefits of SEO: How my local SEO audit got Sophia’s personal styling business ranking on Google
Meet my alter ego— Evie.
(yes, it’s based on Evie from The Mummy).
She’s chill, poised, and classy— like that cool older cousin you wanted to be when you grew up.
Now picture Actual Me:
A woman in her early 30s writing this blog at her standing desk, her feet ACHING from standing too long in her thin, poop brown socks. She’s wearing a matching (!!!) dark green workout outfit, but she’s been wearing it since she went to the gym this morning, nearly 9 hours ago. It’s complemented by a scratchy, baggie, camel-colored Shein (don’t shame me) zip-up hoodie.
I mean— should I just quit my business now and be a fashion influencer or what?!
I can tell you right now that Sophia wouldn’t encourage it.
Sophia and the Benefits of Local SEO
You see, Sophia is a personal stylist and founder of The Style Studio.
So when I asked her if she would want to swap services (her Founder Refresh for my VIP Day), I imagined she was cackling like a supervillain.
I clearly needed her help more than she needed mine.
I Sophia her through Babe Crafted, a group I found (not-so-ironically) by Googling local networking groups. It’s been a staple in my business for five years now. Gina (the founder) allows members to host monthly workshops on various business topics.
I frequently lead workshops on SEO, so Sophia already knew the benefits of local SEO— she just didn’t really get how to do it on her own. All she knew is she wanted to try it because social media was just NOT something Sophia wanted to do.
She’s too busy running around Tampa for photoshoot styling, conducting virtual styling services, and putting all of us Tampa Bay-ers to shame by looking flawless— even when it’s hot as hell.
Anyway, she wanted clients to come from Google.
Passively.
And I said— yep. I can do that.
The Problem
Sophia came to me with a problem that sounds all too familiar:
Her website wasn’t showing up on Google. At all.
No rankings, no organic traffic—nothing. It was like she was invisible on the internet.
And let’s be honest: if you’re not showing up on Google these days, then you need to be posting nearly DAILY on social media.
Ew.
Sophia had already worked with a coach to rework her offers (this was before I came up with Create Your Businessverse), but when it came time for me to convert those offers into clients, things weren’t clicking.
Her website just wasn’t attracting the right kind of attention. She wanted her ideal clients to visit her site and think,
“Yep. I need her.”
Sophia and I had 2 goals for this VIP Day:
Attract her ideal clients by using the exact language they were using to talk about their Wardrobe Woes (people on Reddit were apparently having the universal experience of “having mental breakdown every time I step into my closet”).
Have her local services show up in Google (so she could pretend that Instagram doesn’t exist_.
The Solution
So, what did I do on this VIP Day?
A whole lotta magic. 🪄 Just call me Hermione.
No, but really: I didn’t just focus on making things sound good (though, obviously, I did that, too!).
I dove into Sophia’s business to understand her goals and her target market. That meant doing:
Competition analysis
Keyword research
Ideal client research
I researched local keywords to help her with her in-person styling services and broader, high-volume keywords to boost her online personal stylist offer.
Once I knew which keywords to use and what her ideal client needed to hear from her, I got to work creating brand-new, optimized copy for her homepage and 3 of what I like to call “Money Pages”:
Service page 1: Photoshoot styling
Service page 2: Virtual styling
Service page 3: Tampa personal stylist
The goal was clear: Make sure her website was set up to work for her, both on the ground in Tampa and virtually, attracting clients from all over.
The Results
Fast forward to now, and let me tell you:
Sophia’s website is set up to be a client-conversion machine.
It’s designed to take someone—whether they’re a fashion novice or a seasoned pro—on a journey.
From hiring Sophia as their photoshoot stylist to revamping their entire wardrobe, potential clients now have CLEAR AF options for working with Sophia at every stage of their styling adventure.
Oh, and did I mention that her website is now ranking in the top 5 search results for “Tampa personal stylist” and “Tampa photoshoot stylist”?
Yeah, that happened.
And while I was at it, I made sure her Instagram got a little love, too.
Thanks to a solid SEO strategy, her IG is now ranking on Google alongside her website—more eyeballs on her content and more clients in her chair.
Main Character Copy Rewrite
Before I swooped in, Sophia’s website had great ideas but wasn’t hitting the emotional mark with her visitors.
The copy was fine, but it wasn’t sparking the connection she needed to make sales.
Let’s take a look at a little before-and-after action:
Before:
What can your wardrobe do for you?
Your wardrobe can actually do a lot for you! How many times have we walked into our closet and felt so discouraged?
Before I got my closet and wardrobe situation straightened out, that feeling of discouragement was happening more times than I can count. Who wants to get dressed like that?
Together we can create looks you love and a wardrobe that authentically speaks to YOU!
Why it needed a refresh:
The tone is relatable and empathetic, but it focuses more on the emotional aspect. Since her target audience being high-achieving CEOs, we needed something results-driven.
It creates a sense of connection but lacks a strong, attention-grabbing hook.
The story was too vague. “Walking into our closet and feeling discouraged” and getting a “wardrobe situation straightened out” is a perfect example of telling, not showing.
After:
Your wardrobe is more than just something you wear.
It’s about using your best asset—yourself—as an empowerment tool and feeling confident as an independent and high-achieving woman (which we all know isn’t easy).
Ultimately, a strong personal style makes you feel more like YOU.
Having a clear personal style tells your story in the most effective way possible.
From your personal branding photoshoots and networking events to lifestyle changes, working with a personal stylist will help you gain the clarity you need to live every aspect of your life to the fullest.
The Style Studio can maximize your potential for any occasion. Work with me, and I’ll help you level up your style so you can attain those higher-level goals!
No more waking up thinking, “I have nothing nice to wear.”
Girl, I’m about to make you actually excited to pick out clothes and start your day!
When you effortlessly look the part of a CEO, suddenly, you start attracting 4-5 figure clients every month!
Are you ready to make more money and look like a boss while you’re doing it?
What I changed:
Bold and empowering, clearly appealing to ambitious women by linking style to confidence and success.
Aspirational and results-driven; it ties wardrobe transformation directly to success and wealth ("attracting 4-5 figure clients").
Stronger storytelling (waking up thinking, “I have nothing nice to wear”) and a clear transformation journey.
Injecting Sophia’s bubbly! and passionate! (loud! as her friends would say) voice into the copy.
3 Benefits of Local SEO Audits
It saves you money: Your competition is running ads because they don’t know about SEO. You save money by paying me once and showing up on Google forever (or at least for a couple years if you keep up with the strategy I give you).
It’s quick: I offer Copy Audits, which only take 90 minutes. I can usually get you keywords for each page of your website and tweak 1 page of copy in this time. Or you can hire me for a full 8-hour VIP Day so I can rewrite ALL of your copy AND give you an SEO strategy when the day is over.
It brings you business passively: Kinda like ads bring you business. Except you don’t have to spend money every friggin’ month on SEO (but you do need to keep up with it once per month!).
Let’s be real—SEO is no longer optional.
If you’re not optimizing your website for search engines, you’re missing out on a huge opportunity to attract clients who are actively looking for your services. And that’s where a VIP Day comes in.
FAQs About the Benefits of Local SEO
How effective is local SEO?
Local SEO is highly effective; 76% of consumers who search for "near me" visit a business within a day.
How does local SEO increase profit?
By driving targeted local traffic, local SEO leads to higher conversion rates; 28% of local searches result in a purchase within 24 hours.
Why is local SEO important for small businesses?
Local SEO enhances online visibility, making small businesses more discoverable; 98% of consumers used the internet to find information about local businesses in 2022.
It also puts you on the map (literally— like on Google Maps) and allows AI tools like SearchGPT to recommend your business!
Which businesses are likely to benefit from local SEO practices?
Any business serving a specific area, such as restaurants, retail stores, or service providers, can benefit; 87% of consumers used Google to evaluate (aka read reviews, copy, and processes) local businesses in 2022!
