How to hire a copywriter for your website (2025 edition)
So you need words.
Specifically, words for your website that are going to make it possible for you to:
Stop posting on social media every day to get clients
Get clients who aren’t a nightmare because they feel like you’re their long-lost best friend after reading your website
Spend more time with your kids, your Kindle, your second business, or literally just do whatever the hell you want
You want a website that sounds like you, sells while you sleep, and gets your dream clients whisper-screaming “omg it’s like she’s inside my head.”
That’s when it’s time to hire a copywriter.
Reasons to hire a copywriter
You could write your own website.
You could use AI.
But if you’re stuck in perfectionist hell, posting on five platforms and still hearing crickets, or secretly hate every word on your site — then it’s time to bring in a pro.
A copywriter helps you:
Clarify your messaging (and sometimes your offers)
Figure out what the hell you’re trying to say
Sound like yourself
Show up on Google and ChatGPT
Convert more visitors into clients without you lifting a finger
Different types of copywriters
Not all copywriters do the same thing — and not all of them are right for you.
Here’s a quick breakdown:
Website Copywriter
Helps you write the “money pages”: your homepage, about, services, contact, etc. Prioritizes messaging, SEO, and conversion. (Hi, that’s me.)
Email Copywriter
Writes launch emails, nurture sequences, welcome series, and ongoing newsletters that actually get opened.
Sales Page Copywriter
Specializes in long-form sales pages for launches, digital products, or high-ticket offers. Obsessed with conversions. Probably has a million swipe files.
Content Writer
Creates ongoing blogs, case studies, or social media captions.
SEO SHOULD ABSOLUTELY be involved, or they’re wasting your time (yes, even on social media).
Pro tip: Look for someone who blends styles. Most good website copywriters do a mix of SEO, conversational, and sales copy Even if they don’t market themselves that way.
Where to hire a copywriter
Let me save you from going down the “copywriters on Fiverr” rabbit hole. 🙃
Here are better places to look:
Instagram or Threads (search: website copywriter or seo copywriter). Great place to get recommendations based on personal experience.
Google (if they show up, they probably know SEO. you should hire them.)
Facebook groups (search the word “copywriter” in biz groups you’re already in or create a #hire post. I like Women in Marketing for this)
My Contact Page, obviously.
Just don’t hire the cheapest person you can find based on price alone. You’re building a long-term asset, not buying a $7 eBook.
How to hire a copywriter (without getting bamboozled)
Okay, so you found someone you like (or you have 15 tabs open with your options).
Before you throw them your money, here’s how to make sure they’re the real deal:
Step 1: Read their stuff
Not just testimonials. Read their actual writing. Blogs. Social captions. Their own website.
If it makes you smile, nod, or stop scrolling, they probably know what they’re doing.
Step 2: Make sure it’s in your budget
Since you have a ton of tabs open anyway, now’s a good time to X out of copywriters who don’t fall within your budget.
You’re going to notice that copywriting costs have a WILD range. Some charge $2,000 for the same service that someone else charges $7,000 for.
Naturally, you’re gonna wonder, “What’s the difference?”
The copywriter charging higher prices isn’t necessarily a better writer. They might just be:
More experienced
In high demand
Supporting a team or offering more done-for-you extras (like SEO, content planning, or brand strategy)
More confident (real.)
Step 3: Book a call
You technically don’t have to do this, but if you’re going to drop $2K-$10K+ on a copywriter, you’ll feel more confident in your decision after talking to them in real time.
Their website copy should do a good enough job to get you to like them, but a call is when you’ll be able to tell if you truly mesh.
It’s also a chance to ask questions, but I personally like to make sure all my future clients’ questions are answered before we get on a call.
For example, I think these type of questions should already be on your copywriter’s website so you’re not wasting anyone’s time (but that’s just me):
How much does this cost?
Do you offer payment plans?
What’s included?
What’s not included, and what can I add-on?
Who have you written copy for?
How long does it usually take to see results?
(You can see mine here, if you’re nosy.)
Here are some questions you should ask your website copywriter:
How do you the copy sounds like me?
Can you help me figure out what I want to say?
What do you need from me before we start?
Do you have any website designers or a template that you recommend?
DON’T ask your copywriter if they do website design. They don’t (at least not well).
Step 4: Make sure they get your goals
Some copywriters focus on storytelling. Others are more sales-oriented.
If your #1 goal is to get found on Google, and you hire someone who doesn’t even mention SEO?
Red flag. 🚩
(If your goal is to rank on ChatGPT, I also wrote a whole blog on that.)
In reality, all copywriters should focus on getting you some kind of results, whether its:
Website traffic
Leads
Confidence in your brand
All of the above
Step 5: Trust your gut
If they sound like someone you’d actually want to have a conversation with (or send memes to at midnight), that’s a good sign.
If their website feels like a tax form? Prooobably not your person.
It might sound woo-woo, but whatever. Just hire a copywriter who:
Charges what you’re comfortable paying
Delivers the results yoy want (and has proof)
Matches your vibe
Here’s what it would look like to hire me as your copywriter:
Step 1: You read my service page.
Step 2: You like my vibe, price, and proof, so you fill out this form.
Step 3: You check your email because I just sent you a link to book a chitty-chat AND a standard proposal (in case you don’t wanna hop on a call; in which case… we skip to Step 6).
Step 4: We have said chitty-chat via Google Meet where you can ask me questions and listen to my pug snore (read this first, though).
Step 5: You check your email for a custom proposal, sign the contract, and pay the initial invoice (option to pay in full, half, or 1/3 of the full price).
After the contract is signed, here’s how it goes:
Step 6: Check for your Welcome Email where you can reread literally what you’re reading right now, give me login access, and fill out Your Business Book (a Google Doc that gives you a chance to rethink your offers, your voice, and your ideal client)
Step 7: I set up your Google Search Console & Google Analytics
Step 8: I do competition research so I can steal keywords and figure out how to make your offer sound better.
Step 9: I finish up my SEO keyword research and decide which pages will rank for what based on how many clicks we can get you each month.
Step 10: I take a week or so (depending on which copywriting service you hire me for) to do a rough draft. Then, I send it to you for feedback.
Step 11: I do some copy edits and potentially collab with your designer to make sure the SEO metadata is correct and get the copy 👐 LIVE👐 on your website (copywriters typically do not put the copy on your website)
Once the website copy is done, I obsessively check your Google Analytics until I see you start ranking, which is when I immediately email you so we can freak out together.
I’ll send you another SEO Audit 3-6 months later.
Did I copy and paste this from this blog?
NO!
(… yes)
TL;DR: How to hire a copywriter checklist
✅ You know what kind of copywriter you need
✅ You’ve seen proof they can actually write (and rank)
✅ They understand your goals and your audience
✅ They’ve got a clear process, timeline, and vibe
✅ You don’t feel like you’re about to be scammed
Boom. You’re ready.
