SEO Copywriter for Coaches: Is It Worth the Money?

SEO

Nov 14

Written By Tiffani

You can have the best offer and 100,000 social media followers and still hear crickets when you launch.

Wanna know why?

Because your copywriting sucks.

Don’t worry, the first draft of your website copy or sales page is always going to need cleaning up (mine included!).

But if you’re spending hours, days, or weeks trying to clean it up, you’re losing money.

Think about it: if you want to make $1,000 per day and you spend all day trying (and failing) to figure out wtf you’re trying to say in your copy, you’ve already lost out on a thousand bucks.

Here’s the solution: Hire an SEO copywriter (specifically for coaches).

What is SEO Copywriting for Coaches and Do You Really Need It?

Here’s the deal.

You can work your ass off every day on Instagram to post about your services or course. And you should.

But I call that active marketing.

AKA: You have to show up daily in stories and in your feed with a strategic plan to get people on your website.

Even with automation tools like ManyChat, the customer journey is so freakin’ long.

Let’s use your hypothetical Signature Course as an example.

Here’s what it’ll take to get someone from social media to a paying customer for your course:

Your ideal customer stumbles upon your post on the Reel/Explore page.
They binge-read your content.
They follow you.
They keep up with you on social media (more nurturing, relating, inspiring content).
They comment “KEYWORD,” and Manychat sends them your masterclass.
Your ideal customer checks their email for their free class (immediately or days later) and watches the video.
They don’t buy immediately but receive (automated) emails through your email workflow.
They finally convert because your landing page copy is INCREDIBLE.

Here’s what the customer journey looks like for an SEO page on your website:

Your ideal client SEARCHES for the thing they need (e.g.: you searched” SEO copywriter for coaches” because you’re ready to invest in one right now).
You scan this blog, reading the bullet points, bold letters, and headings.
You get to the CTA at the bottom and apply for my SEO copywriting service OR
You follow me on social media or ignore this altogether.

Do you see how much shorter (and passive) this SEO page is than using social media?

This Page is Literally How It Works

I know you know what SEO is because you specifically looked up “SEO copywriter for coaches,” and this page popped up (I know— cheap way to integrate my keyword, but it had to be done).

Now, you might like my tone and style (and the fact that I clearly know how to make SEO work), so fill out this form to do your copy.

That’s a 100% passive lead for me. Because this took me all of 60 minutes to write and upload to my website.

That’s exactly what I’ll do for your website copy or landing pages.

Alright, I’m intrigued. But how much does copywriting cost?

As you probably know by now, every copywriter is going to charge different prices.

However, an SEO copywriter usually charges more because we promise something a regular copywriter doesn’t:

Eyeballs on your landing pages.

And like all copywriters, our copy is aimed to sell.

So, while most copywriters can write you a killer landing page for $1K that is exactly what you wanted, you still have the job of getting eyeballs on that page.

On the other hand, as an SEO copywriter for coaches, my job is to bring people to your landing page by getting you on page 1 of Google and using my fancy words to sell your services or courses.

Personally, I charge $3,000 to write and optimize 5 pages of your website, which includes:

Homepage
About Page
Work with Me Pages
Money Page #1 (e.g., a landing page for your course)
Money Page #2 (e.g., a landing page for your freebie or a service)

Stop DIYing Your Copy if You Want $30K Months

Do you see how one day of trying to DIY your copy (likely without SEO) can easily cost you $1K a day?

Meanwhile, I’m over here like, “I can write you 5 pages of SEO copy for your ENTIRE WEBSITE in one week!”

That’s $5K you’re saving, girl!

Well, really $2K after you invest in my services (which I’m SO convinced you need if you’re reading this).

Still on the fence? Here’s the real ROI of an SEO copywriter for coaches :

A cohesive brand voice throughout your website.
Excitement to send people there because you’ll know it’ll convert.
Position you as an authority because you’ll start showing up on the front page of Google.

As an example: In the hour it took me to write this, I’ve been able to make $3,000 just from one conversion that I got from being on the front page of Google (no social media required).

Talk about ROI.

TLDR;

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A post shared by Tiffani | SEO Copywriter & Strategist (@yourcreativecontent)

FAQs about SEO for Coaches

What are the key SEO strategies for coaches?

As a coach, you need to think about:

What your ideal client is struggling with (and create SEO blogs on the brief solution).
Who can your ICA turn to for help? (write that keyword into your Homepage or About page with you as their guide).

How can I choose the right keywords for my coaching website?

Here’s a great beginner guide if you’re trying to DIY (make sure you read the caption).

If you want someone to do it for you and you already LOVE your copy, try my SEO Startup.

But if you’re “eh” about your copy and you want SEO? Girl, we need to talk.

Should coaches use blogging for SEO?

It’s up to you! If you’re big on writing, then you’ll get a lot more ROI from blogging once a week than creating an Instagram carousel post.

But! If you’re more of a vlogger, YouTube SEO is just good!

I always recommend having 1 SEO platform and 1 social media platform.

Is social media important for SEO as a coach?

Social media is referred to as Off-page SEO. Your accounts are an easy way to boost traffic to your SEO landing pages or blogs.

Now that TikTok and Instagram are implementing SEO practices directly on their platforms, you’ll get even more passive leverage by creating SEO content.

How do I track the success of my SEO efforts as a coach?

You can use:

Ubersuggest (paid version).
Google Search Console (free).
Google Analytics (needs professional setup because it’s confusing AF).

What are common SEO mistakes to avoid for coaches?

Keyword stuffing. See this video for a visual representation of what NOT to do!

How long will it take for SEO to work?

Most SEOers will tell you 3-6 months. But depending on the keywords you use, it can actually take WAY less time (I’m talkin’ weeks).

Your SEO copy can work for you in the background 24/7! All you need to do is invest in an SEO copywriter for coaches one time. Wanna talk about it? Fill out your application here.

seo copywriting for coachesseo for coaches