Why is SEO Writing Important for Business Growth?

Sep 12

Written By Tiffani

Do you know just how valuable copywriting is? It was valued at $38.1 billion (yes— with a B!) in 2020, and is projected to reach $57.6 billion by 2028.

And that’s just for having catchy words on a page. Granted, catchy words that make you a shit ton of money.

But here’s what nobody seems to be talking about: SEO copywriting.

SEO writing can sell your product and service without you having to constantly market it on social media.

This is why is SEO writing important. It can save you SO MUCH TIME!

Let me explain:

Why is SEO Important for a Website?

SEO doesn't just drive traffic—it brings in qualified leads.

When your website ranks high in relevant search results, it attracts users actively searching for products or services you offer.

This targeted traffic is more likely to convert into customers, increasing sales and revenue.

Plus, a website with a solid SEO foundation on its core pages (think: Home, Contact, About, and Service pages) sets the stage for successful blog content.

When these foundational pages are optimized, they provide a strong platform for your weekly blogs to rank higher.

SEO Copywriting vs. Regular Copywriting

It might not seem like adding keywords makes a huge difference, but SEO copywriting has a vastly higher ROI.

Here’s why:

SEO copywriting strategically integrates target keywords that your target audience is actively searching for. And these people are more likely to buy.

Think about it: If you’re looking for a web designer and you type in “Minimalist website designer” into Google, you’re probably ready to commit without even reading the copy.

On the other hand, you might discover a minimalist website designer you like through social media. You go to their website and might reach out if their copy sells to you.

The keyword there is might.

While regular copywriting can be compelling, it doesn’t leverage the power of search engines to passively attract not only your target audience but your target audience that is READY TO BUY!

Why is SEO Writing Important to Businesses: 3 Ways It Saves You Time

In the business world, time is a currency.

And SEO writing can save you seriously thousands of dollars in time.

It's not just about optimizing content; it's about having a strategy that works relentlessly for you in the background.

Here's why SEO writing is important for business owners who don't have a lot of free time on their hands:

1. You'll Have an Evergreen Content Funnel

SEO-optimized blogs don't just inform; they subtly guide potential customers toward your products and services.

Here’s the process:

Someone searches for an answer on Google
They stumble upon your blog
They become captivated by your content
They start exploring your offerings or signing up for your email list.

Basically, it’s an evergreen sales funnel. One where your blogs or website copy works passively for your business, so you don’t have to post constantly on social media (I freakin’ know dude… finally, right?!).

2. No More Cold Outreach

Imagine having a 24/7 sales representative tirelessly at work for you. That's what SEO writing brings.

Thoughtfully chosen keywords secure prime spots on Google's front page, drawing in potential clients.

Once there, persuasive copy takes charge, effectively selling your services.

This dynamic duo leads to a consistent flow of passive sales and leads, removing the need for laborious cold outreach efforts.

3. You Don't Have to Post Daily

SEO-optimized content stands the test of time.

A well-crafted piece can claim a spot on Google's first page for two years or more. This means you're not tied to the treadmill of daily content creation.

Surprisingly, the average top-ranking page on Google is over two years old, according to Ahrefs,

Compare this to the fleeting lifespan of Instagram content, which lasts about 48 hours.